There’s much to be said about a proper release. And for certain many things that need to be taken care of before the big day. The least of which is the actual preparing of the book. That should be well in hand before you start headed down the road of releasing you book. I have learned this one the hard way but that’s a post for another day.
As you know I once had a publisher so the release of my first edition they had complete control over. Everything that was done in preparation for the release was done through them. I did not have a hand in that aspect at all and I sincerely regret not getting more involved looking back. There was so much more that I could have done or things I would have done better. If I knew then what I know now maybe I wouldn’t have found out about the release of my book in ebook format two days after it came out.
Yes, you read that right. Two full days after. The mention of it was little more than a footnote in an email.
Where was the hype? The fanfare? That’s just it. There wasn’t any. And although looking back the product I was about to pitch to the world wasn’t in the greatest shape but something might have helped. The odd occasional ebook sale would roll in after. But there wasn’t much. My publisher didn’t feel the ebook was that important I guess but had me emailing everyone I knew about the hard copy. I’m all for direct sales but it didn’t feel right. Something was off.
So this time around I did everything different. Everyone knew the newly revised ebook was coming. No high pressure sales tactics but a simple Facebook event and a bunch of wonderful folks donated their blogs for the day. The result? A slow steady trickle of sales that I hope will some day turn into a bubbling brook of fun and enjoyment. My advice to you is to plan your big release carefully, especially so if its your debut novel. It will impact everything else you do from there on out.